Hotel Firm

Sofitel

Year
2022

Role
Interface Designer / Digital Art Director

Agency
Razorfish

Immersive Website, Booking, Animated Prototype, RFP

Redesign of the French luxury hotel group website. Complete overhaul of the interface design.

Sofitel.com has not had a major change since its re-platforming of 2017 and a lot of trends has happened since then.
The challenge is to rethink the user experience and the art direction of the group by offering a uniform and enriched visual immersion in each establishment around the world with their own hotel characteristics.

© Accor-Sofitel / Razorfish

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