Automotive

Renault

Year
2022  >  2024

Role
Interface Designer / Digital Art Director

Agency
Razorfish

Immersive, Product, E.commerce, Infinite scroll, Storytelling

From 2022 to 2024, main interface designer responsible for developing new immersive web modules and templates for Renault's new vehicles (Espace, Clio, Rafale, Captur, Megane, Scenic, Master, Symbioz, and Kangoo), made with Razorfish digital agency.

My responsibilities included UI design, 3D recommendations, digital art direction, benchmarking, component library, presentations and writing functional and technical specifications.

Team with : Project Managers, Design Director, Creative Director, UX Designer, 3D Art Director and Developers.

© Renault / ManvsMachine / Publicis-Conseil

Build of a Figma design system based on percentage values ​​for padding and pixels for margins. Its objective is to centralize: 1) the brand's identity elements (NouvelR typography, colors, grids, atoms, molecules); 2) the components and their properties (hero banner, manifesto, tables, galleries, ADAS, etc.); and 3) the final templates for each vehicle.

The minimalist layout design is calibrated to immerse the visitor in the new Renault range through visual storytelling combined with infinite scrolling and consistent UI components. A simple, impactful, and dynamic experience where the visitor is in control.

Rafale

Captur

Scenic

Master

Megane

Espace

Next Project

Engie