Hotel Firm

Sofitel

Role
Interface Designer / Art Director

Immersive Website, Booking, Animated Prototype, RFP

Redesign of the French luxury hotel group website. Complete overhaul of the interface design.

Sofitel.com has not had a major change since its re-platforming of 2017 and a lot of trends has happened since then.
The challenge is to rethink the user experience and the art direction of the group by offering a uniform and enriched visual immersion in each establishment around the world with their own hotel characteristics.

✓ Accor-Sofitel x Razorfish (2022)

Next Project

Satellite