Automotive

Infiniti

Year
2021

Role
Interface Designer / Digital Art Director

Agency
Razorfish

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infiniti-hero

Immersive Website, Dealer App, RFP, Customization

RFP for the modernization of the digital platform of Infiniti dedicated to the United Arab Emirates.

The previous showcase no longer corresponded to customer expectations in the face of the competitive environment of the automotive market in the Middle East we presented a simple and intuitive journey from the descriptive sheet to the purchase of a car through the dialogue directly with the dealer.

© Infiniti / Razorfish

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