Automotive
Infiniti
Year
2021
Role
Interface Designer / Digital Art Director
Agency
Razorfish

Immersive Website, Dealer App, RFP, Customization
RFP for the modernization of the digital platform of Infiniti dedicated to the United Arab Emirates.
The previous showcase no longer corresponded to customer expectations in the face of the competitive environment of the automotive market in the Middle East we presented a simple and intuitive journey from the descriptive sheet to the purchase of a car through the dialogue directly with the dealer.
© Infiniti / Razorfish













