Automotive

Infiniti

Role
Interface Designer / Art Director

cover-infiniti

Immersive Website, Dealer App, RFP, Customization

Proposal for the modernization of the digital platform of Infiniti dedicated to the United Arab Emirates.

The previous showcase no longer corresponded to customer expectations in the face of the competitive environment of the automotive market in the Middle East, we presented a simple and intuitive journey, from the descriptive sheet to the purchase of a car, through the dialogue directly with the dealer.

✓ Infiniti x Razorfish (2021)

infiniti-1-8
infiniti-2-4
infiniti-3-4
infiniti-4-6
infiniti-5-4
infiniti-5bis
infiniti-6-4
infiniti-font
infiniti-8-4
infiniti-9
infiniti-10
branding-3-7
branding-final
mockup-1-1

Next Project

sofitel-1

Sofitel